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Self-employment: what is it, why do it and how has the pandemic affected it?

Self-employment in the UK has been hit by the pandemic, reversing much of the growth that's been seen over a decade. But it’s not a consistent picture. Elizabeth Daniel discusses the lasting legacy of the pandemic on self-employment and homeworking, the ‘passionpreneur’ and describes how mental load is affecting self-employed women. Plus she suggests the first three steps you should take when starting a business

Elizabeth Daniel

About Elizabeth Daniel

Elizabeth Daniel is Professor of Information Management. She joined The Open University Business School in January 2005 having been at Cranfield School of Management since 1999. Prior to Cranfield, she had been at City University Business School and had spent a decade in industry, initially working as a medical physicist and latterly as a management consultant. 

Elizabeth's research focuses on the effective use of information systems by organisations and the individuals within those organisations. Recent research projects include exploring home based online entrepreneurship, working with colleagues from the School on a project to explore the use of personal data in both the financial services and travel sectors. Elizabeth has also recently completed a project funded by the Chartered Institute of Management Accountants (CIMA) that looked at current practices in project portfolio management. 

A continuing theme of her work is the realisation of benefits from IS and IT investments and she is the co-author with John Ward of the book Benefits Management: How to Increase the Business Value of Your IT Projects

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